New Concept
The new concept that Fresh Fish Boilies offer are they are made using the finest fresh fish instead of egg. This makes the baits more digestible and more nutritionally attractive to Carp than Traditional Boilies. 
Hi Natural Attraction
Because of the High Levels of Fresh Fish used there is no need for an artificial fish flavour. When you open a bag of Fresh Fish Boilies you get a natural aroma of Fresh Fish Baits that only these real ingredients can give you. Due to the high level of nutritional attractants we have not had to add a flavour and yet the baits still give off masses of attraction.